Generating qualified sales leads is the cornerstone for every successful exhibit marketing strategy. Not only do you need to drive traffic to your exhibit, you need to capture and retain the prospect's attention to maximize your investment. And, implementing an exhibit strategy that can deliver these types of results consistently and over time is difficult.

Today, 3Q is offering you an electronic experience to enhance your physical interaction. By using the power of 3D digitization for personalized electronic interactions, you can:

• easily gain the attention of valuable prospects
• more effectively sell your product or service
• provide a memorable experience for prospects, even after they leave your booth

3Q exhibit solutions:

• enable you to simply and easily digitize your prospective customers in 3D
• create an interactive experience in a realistic 3D environment that proves, or further demonstrates, your sales proposition – whether you are a car manufacturer that enables its dealers to virtually experience the thrill of racing your latest model car against other dealers on the show floor; a console manufacturer that wants prospective buyers to walk through the circuitry of the latest processing chip; or a travel services company that wants travel agents to better visualize and experience their destination
• give your prospects a take-away that not only reminds them of their experience, but further strengthens your brand – think of travel agents taking away unique, personalized 3D screensaver that show them in your location with your logo or brand prominently displayed

Customer: 3Q supplied SSL International plc, a UK-based manufacturer and distributor of healthcare brands, with a custom hand imaging system for the global exhibit strategy of its Regent Medical subsidiary. Regent Medical's Biogel® latex-free surgical gloves are unique, offering an exclusively powder-free medical glove line. The 3Q system was purchased to further personalize the physical interaction, build brand confidence and ensure that its prospects walk away with quality product. To accomplish these objectives, the 3Q system was designed to:

• enable a healthcare professional to image his hand in 3-D to medical accuracy,
• take surface measurements to ensure the prospective customer gets the best fitting glove, and
• prominently display the 3D hand image to grab the attention of other attendees.

By capturing the imagination of attendees with 3Q's unique experience, you will strengthen your brand for delivering quality and take prospects through a productive dialogue that ensures solid lead qualification.